VMware Forum 2012

The development of VMware Forum 2012 event identity was thought with the concept of Cloud Computing as the driving idea.  
 
"The cloud is within our reach." The cloud pushed the idea behind the design, created by the agency specially to be implemented in VMware's largest event in Latin America.   
 
The event was held in several countries, including Peru, Chile, Colombia and Argentina. For all of them we created hundreds of assets where the concept was applied.   
 
The pieces included the main stage for the event, the stands for each exhibitor, rest places, press accreditation and finally smaller pieces such as banners, stationary, badge cards, cloth bags, forms and many others.