Samsung & Intel Argentina

At the end of 2013 we developed a street advertising campaign featuring Samsung's new "Galaxy Tab 3".  

The assets we designed were for online and offline applications; posters, magazines, gigantography and animated LED screens in places with great visibility within the City of Buenos Aires. The animated ads, were also played in local cinemas.  

Our main goal was to introduce the new product to the mass market and emphasize the presence of the Intel processors that drove the power within the device.  

All the creativity and the making of the campaign took place in just two weeks.