BUSTING MYTHS

Puni developed an informative brochure, with a specific purpose.

"Busting Myths" tries to break with the concept that, one of the most important things when buying a computer is the cost of it. With the simple concept of "Cheaper is not always better" it manages to give the readers the necessary tools to better understand the inner workings and importance of the technology of a processor inside the computer.

For this piece, we used illustrations of funny characters that create empathy with the consumer.